Grow membership with deep roots and a future-ready plan.
Unlock potential with strategic membership solutions.
Unlock Your Business Potential
Amplify Member Engagement
When members question dues, they’re rarely debating price—they’re reacting to value and experience.
If members don’t know how to plug in, don’t feel welcomed, or aren’t getting their professional needs met, disengagement follows, quietly at first, then at renewal.
The good news: most engagement problems are solvable when you address the real root:
your membership strategy + operations + planning cadence.
What we help you do:
- Clarify the member value story (what’s truly “worth it”)
- Reduce friction from the first click through renewal
- Align staff, volunteers, and chapters around consistent experience
- Add foresight so your membership plan stays relevant as needs evolve
Your Membership Hurdles
Common Membership Challenges We Solve
- Onboarding that doesn’t convert: members join but don’t engage early
- Benefits that aren’t obvious: value is real, but not clear or findable
- Communication overload or mismatch: wrong message, wrong time, wrong channel
- Volunteer & chapter complexity: energy exists, but structure doesn’t support it
- Career needs met elsewhere: competition from free/fast alternatives
- Tech friction: systems create barriers instead of pathways
Enhance Member Engagement
Spot Challenges
Collaborate with Pros
Plan Strategically
Questions We May Ask:
· Onboarding – Do members feel welcomed into the community?
· Member Benefits - Is the value of membership obvious?
· Member Communications - Do members receive the right messages, in the right way?
· Volunteer Engagement - Are volunteers honored for their commitment?
· Networking - Can members make meaningful connectio
Questions We May Ask:
· Onboarding – Do members feel welcomed into the community?
· Member Benefits - Is the value of membership obvious?
· Member Communications - Do members receive the right messages, in the right way?
· Volunteer Engagement - Are volunteers honored for their commitment?
· Networking - Can members make meaningful connections?
· Technology - Can members engage seamlessly on the backend? Does the member experience create opportunities or barriers for engagement?
Plan Strategically
Collaborate with Pros
Plan Strategically
Questions We May Ask:
· What is the optimal end-state of your membership operations in 1-2 years?
· What type of resources do you need to achieve your goals?
· What has been preventing you from getting started?
o Budget
o Volunteers
o Staff
o Politics
o Policies
o Lack of time
Set Priorities
Collaborate with Pros
Collaborate with Pros
Questions We May Ask:
· Who are your most important member segments?
· Who do you want to bring under the tent?
· What does the future of your sector look like?
· What are your members core professional needs?
· What are the most common concerns you hear in these areas?
o Technology and membership operations
o Communication
o Member value and me
Questions We May Ask:
· Who are your most important member segments?
· Who do you want to bring under the tent?
· What does the future of your sector look like?
· What are your members core professional needs?
· What are the most common concerns you hear in these areas?
o Technology and membership operations
o Communication
o Member value and member experience
o Volunteering
o Chapters
o Professional Growth
Collaborate with Pros
Collaborate with Pros
Collaborate with Pros
As your member operations strategy partner, we know when to pass the baton to our friendly colleagues who can help you finish the race. That’s why we’ve cultivated a range of relationships with other association consultants in the following specialty areas:
· Technology implementation
· Volunteer and chapter management
· Communications / marketing
· Member research