Nurture the members you have. Then grow some more.
Member Qs That Indicate Your Operations Need Nurturing
“Why is the membership structure so complicated?”
“Why is it so hard to navigate the website portal?”
“Why are my chapter dues higher than HQ dues?”
(And the best one) “Really? I’m a member??”
How We Nurture Your Operations To Member Health
Diagnose Issues
Outsource to Vendor Partners
Prioritize Challenges
Questions We May Ask:
· Onboarding – Do members feel welcomed into the community?
· Member Benefits - Is the value of membership obvious?
· Member Communications - Do members receive the right messages, in the right way?
· Volunteer Engagement - Are volunteers honored for their commitment?
· Networking - Can members make meaningful connectio
Questions We May Ask:
· Onboarding – Do members feel welcomed into the community?
· Member Benefits - Is the value of membership obvious?
· Member Communications - Do members receive the right messages, in the right way?
· Volunteer Engagement - Are volunteers honored for their commitment?
· Networking - Can members make meaningful connections?
· Technology - Can members engage seamlessly on the backend? Does the member experience create opportunities or barriers for engagement?
Prioritize Challenges
Outsource to Vendor Partners
Prioritize Challenges
Questions We May Ask:
· Who are your most important member segments?
· Who do you want to bring under the tent?
· What does the future of your sector look like?
· What are your members core professional needs?
· What are the most common concerns you hear in these areas?
o Technology and membership operations
o Communication
o Member value and me
Questions We May Ask:
· Who are your most important member segments?
· Who do you want to bring under the tent?
· What does the future of your sector look like?
· What are your members core professional needs?
· What are the most common concerns you hear in these areas?
o Technology and membership operations
o Communication
o Member value and member experience
o Volunteering
o Chapters
o Professional Growth
Plan the Strategy
Outsource to Vendor Partners
Outsource to Vendor Partners
Questions We May Ask:
· What is the optimal end-state of your membership operations in 1-2 years?
· What type of resources do you need to achieve your goals?
· What has been preventing you from getting started?
o Budget
o Volunteers
o Staff
o Politics
o Policies
o Lack of time
Outsource to Vendor Partners
Outsource to Vendor Partners
Outsource to Vendor Partners
As your member operations strategy partner, we know when to pass the baton to our friendly colleagues who can help you finish the race. That’s why we’ve cultivated a range of relationships with other association consultants in the following specialty areas:
· Technology implementation
· Volunteer and chapter management
· Communications / marketing
· Member research